Thursday, May 15, 2014

Planning your Album - A Blueprint to Build from

Planning on recording in the near future? Getting your material out to your audience is the obvious objective, but getting there can have some unforeseen delays that are easily avoidable. Here's an outline to help you plan your next record.
  1. Set a release date - This doesn't have to be a specific date, but at least a time frame. Spring? Fall? Holidays? 2018? Depending on how much time you are dedicating to the recording process, a full length album takes a long time to record, so talk to your studio / producer and get an idea of how much time to plan for. It always takes longer than you think. Even after the recording is finished, it could take months before you have a physical product in your hands and your material is delivered to digital distributors like Google Play and iTunes.
  2. Budget - No one likes to talk about money, but it is an important aspect and ultimately determines how you go about recording your album. Be realistic with yourself and your band-mates and don't bite off more than you can chew. Make sure everyone is committed to the project and has the resources available to fund it. This includes not only the actual recording time, but also the mixing / mastering / and replication of your final product. Set a budget up front. This also helps your studio determine the best method of achieving your goal while keeping you on target.
  3. Track listing - It's one thing to know all the songs you are going to record, but that doesn't mean all of them fit on the album, or fit within your budget. It may be better to spend your recording time perfecting 5 tracks rather than rushing through 9 tracks. Figure out the song order that creates the best listening experience. Do the first few track create a strong impression for your band? Those couple of tracks are what most people will hear first. Make the opening section of your album the strongest. Try to avoid long introductions or silence. If your listener has to wait longer than a minute to hear your music, chances are, they will skip that track. Established musicians can get away with lengthy intros, but we as unsigned artists have to get our point across quickly! The attention span of your audience is short!
  4. Plan of Action - Now that you have a release date, a budget, and a list of tracks to record, you can figure out the best method for achieving that. If you have a tight budget, you may consider tracking your songs in a "live" setting. This would be where you record multiple parts simultaneously. For example, you could record the bass tracks and the drums at the same time. If the studio has enough isolation, you could feasibly record the whole band at once. This certainly gives the songs a certain "feel", and works well for some genres. Bands that require a more polished, tighter sound would probably benefit from tracking one instrument at a time, but keep in mind this takes much longer. There are many combinations of both methods that could work for you. Talk to your engineer / producer and figure out what works best for you.
  5. Recording - There is much that could be said in this section, but to keep it short, I will just mention a few things. When scheduling recording time, try to group the days you will be recording certain instruments close together. For example, setting up drums to record takes some time, so plan a couple of consecutive days to record drums. Most smaller studios only have one room and can't leave a drum set mic'ed for two weeks. Also, try and keep the people that come to the studio to the bare minimum. The more people floating around, the more of a distraction it is to the engineer and the musicians performing. It's your time, use it wisely! Most importantly, this is your chance to bring your musical vision to life. Have fun! Your best performance will come from a stress free environment. Our job is to create that environment for you, so don't be afraid to ask for anything that would help create that.
  6. Mixing / Mastering - These are two stages you don't want to glance over. Mixing is quite time consuming and depending on how big your project is, could take as much time as the recording. Most engineers will start to mix as they go, but that also depends on their setup and preferences. Either way, this is the time and place to tailor the sound and fine tune your songs. The mastering process, whether done in-studio or at another facility, is the glue that brings everything together. This will bring your mix up to commercial volume / dynamic levels and add that cohesiveness that makes your album unique. There are many places out there that will just use a mastering plug-in set to "Loud" and call it done, so don't be afraid to ask the facility you chose for mastering about their process and what equipment they use to achieve the final result.
  7. Physical Product - During the whole recording process there are a few things that can be done so that when you have your masters in your hand, they are ready to be pressed into CDs or simply sent off to the digital distributors. Pick a release media; CD, USB thumb drive, digital only? Album art needs to be created regardless of whether you plan on releasing a physical product or not. All digital distributors require a "front cover" be displayed with your music, and it looks more professional. So even if you don't plan on releasing a CD, still make at minimum, a front cover. Pick your distributor. DiscMakers, Bands on a Budget? There are many out there all with similar prices, but they all have templates to use for creating your artwork, so make sure you follow their guides. Consider hiring a Graphic designer to complete these steps. It could take the burden off and allow you to focus on the music. Lastly, remember that even after your master is complete, it could take up to a month for your music to reach digital distributors and your music to be pressed to CD.
  8. Album Release - Plan to enjoy your album's release! Set up an event / show to release it, and create hype along the way. This is the best part of the process, and ultimately the most rewarding.
Recording an album is like building a house; if you have a blueprint, you'll most likely have a solid foundation, and when you're done, you won't want to build another house for a while!